Could Blockchain Be Sustainability’s Missing Link?
The sustainability drumbeat has become impossible for organizations to ignore. Faced with pressure from their boards and their customers, leaders are coming to grips with the fact that if they don’t prioritize sustainability in their business model, they won’t be around for long.
This of course extends to the manufacturing of sustainable products. The continued habitability of our planet requires environmentally sound practices — but even at a pure profitability level, the days of extractive, careless production are over.
Customers are willing to pay a premium for sustainably produced products, and they are equally willing to take their business elsewhere when sustainability is ignored. But how can companies prove that their products are, in fact, sustainable?
Distributed ledger technology (AKA blockchain) could be the answer they’re looking for.
Read the article on Forbes for the full story:
